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CONTENDER





BRANDING, LOGO DESIGN, PACKAGING DESIGN, COPYWRITING, CONCEPTING

This is the second 
interation/exploration of Contender Cold Brew Coffee,a fake brandexercise executed by MILD TIGER.

With this approach I developed three different coffee profiles and art elements to go with each. Visually, I pared the design down even more from the first Contender concept that I developed before using only simple illustrations, hand drawn word mark and all other typed content fulfilled using Agrandir Variable .


Thunder is used to figuratively describe the levels of caffeine found in each coffee.
Just Thunder = regular cold brew

Thunder Free = decaffinated cold brew
More Thunder = something like a double shot


The  wordmark is handdrawn and inspired by traditional hand lettered signs. 










Cargo Collective 2017 — Frogtown, Los Angeles