Logo, illustration, packaging, copywriting

Putting the pure back in purée. When the Heinen’s team from the Commons Entrepreneurial Skills Accelerator approached me about bringing their organic baby food puree concept to life, I was ready to start mixing it up.Charts, moodboards and chat conversations quickly came to life in a handmade word mark, bright and memorable illustrations that speak to flavor and easily digestible package design.

Be cool. Take care of each other. Repeat.