PURE
Logo, illustration, packaging, copywriting

Putting the pure back in purée. When the Heinen’s team from the Commons Entrepreneurial Skills Accelerator approached me about bringing their organic baby food puree concept to life, I was ready to start mixing it up.Charts, moodboards and chat conversations quickly came to life in a handmade word mark, bright and memorable illustrations that speak to flavor and easily digestible package design.














Be cool. Take care of each other. Repeat.