Rooted
Logo, Color, Type

Growing Community. Together. When Center for Resilient Cities and Community GroundWorks joined forces in 2019, rooted was born and a logo was needed. The handcrafted rooted logo, clean and minimal and set in lowercase, invites and makes a statement without raising it’s voice. In order to differentiate the various programmatic needs of rooted, I developed a vibrant color palette pulled directly from natural elements and the foods they bring to their communities they serve.